I see the thing in the room nobody's said yet.
Nearly three decades of brand strategy for companies and the people who run them. I can tell you how it ends before you've decided how it starts.
Truth about where you stand, counsel for what to do next, and someone on your side while you do it.
Build the brand.
Brand strategy and positioning, for companies that have the team to do the work and need someone to tell them what the work is. I advise. Your team executes.
Handle the moment.
For the leader inside a company navigating a perception problem — with colleagues, with a board, or with the press. And for the one who isn't yet, and wants to be positioned before it matters.
Not the company's crisis team. Yours.
Know what to do next.
I’ve made a career of being early — pioneering how brands show up on social media, building global awareness, and navigating them through hard moments. If you take step A, I can tell you what F looks like.
In their words
“Brutal honesty meets hand-holding.”
“A brilliant first-principles problem solver who is, at the same time, your biggest fan.”
“She keeps you from spinning. Helps you be decisive. Helps you put on an unflappable face in a crisis.”
Clients. Names withheld.
Before there were receipts, there were secrets.
A novel I was never supposed to publish, leaked one chapter at a time.
90s New York fashion. 2011 internet chaos. One PR insider racing to expose a rival before her memoir turns her into a legend. Off the Record is a Live Manuscript, unfolding in real time on Substack with readers inside the room as it’s written.
ON BRAND
Union Square & Co., 2023. American Book Fest Award-winner for Best Business Book: Marketing & Advertising
LEAVE YOUR MARK
Grand Central, 2015. Bookauthority.org’s Top 100 Best Career Books of All Time