I’m an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach. As the founder of Leave Your Mark—a multimedia brand and consultancy—I draw on more than 25 years of marketing, communications, and digital experience in the fashion industry to guide both businesses and individuals in building impactful brand strategies.

In 2009, I became one of the first fashion influencers by creating and anonymously voicing the social media phenomenon DKNY PR GIRL, an award-winning digital persona that attracted over 1.5 million followers worldwide. When I revealed my identity, the story generated over 230 million media impressions. DKNY PR GIRL has been credited as a pioneer in social media.

That influential platform paved the way for my first book, Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. (Grand Central Publishing, 2015), a career mentorship and advice guide that consistently ranks on Book Authority’s “100 Best Career Development Books of All Time” and is required reading for numerous communications majors at U.S. universities. Its success led to the launch of the Leave Your Mark podcast, which is globally ranked in the top 1%. I’m honored to be recognized as one of “America’s Next Top Mentors” by The New York Times and among Business Insider’s “Top 20 Most Innovative Career Coaches.”

My second book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. (Union Square & Co., 2023), was named Best Book of 2023 in Business in Marketing & Advertising by American Book Fest. It serves as a comprehensive guide to personal branding, complementing my keynote speeches and workshops, which help professionals refine how they present themselves at work and advance in their careers.

I’m frequently featured in the media as an on-air personality and subject matter expert, appearing on Good Morning America, The Today Show, E!, Bloomberg, Cheddar, and Good Day New York, among others. I’ve also contributed insights to the Harvard Business Review, The Wall Street Journal, Time, Fast Company, Forbes, and many other leading outlets.

Aliza Licht