ALIZA LICHT is the founder of Leave Your Mark, a multimedia brand and consultancy advising businesses and individuals on brand strategy. She is an award-winning marketer, bestselling author, and personal branding expert whose insights have been featured in Harvard Business Review, WSJ, Fast Company, Inc., Financial Times, and other leading publications. Included in Forbes’s "19 Top Global Personal Branding Experts," one of "America's Next Top Mentors" by The New York Times, and among Business Insider's "Top 20 Most Innovative Career Coaches," Licht has been a prominent figure in the fashion and media industries for over 25 years. Credited as an award-winning social media pioneer and one of the first fashion influencers, Licht was the former anonymous social media phenomenon DKNY PR GIRL. 

Her books include On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. (2023 Union Square & Co.), which was awarded Best Book of 2023 in Business: Marketing and Advertising by the American Book Fest. Leave Your Mark: Land Your Dream Job. Kill It In Your Career. Rock Social Media. (2015 Grand Central), delivers career mentorship and advice for early professionals, and she is a contributing author to On Being Jewish Now, a USA Today bestseller (Zibby Books 2024). Her career advice podcast, Leave Your Mark, has garnered over 2 million downloads. Licht has appeared as an on-air expert in major media outlets, including Good Morning America, The Today Show, E!, Bloomberg, and more.