ALIZA LICHT is the creator and host of The Daily Salad, a sharp, curated analysis of today’s headlines born from a pivotal realization after October 7: the most important skill in modern media is not simply consuming the news, but seeing through it. Drawing on more than 25 years spent shaping global narratives in fashion, media, and corporate communications, Licht applies her expertise in optics, positioning, and narrative engineering to decode the U.S.–Israel relationship, antisemitism, global threats, civic integrity, and political accountability. Through the lens of a proud Jewish voice committed to American values, she connects hidden dots, surfaces overlooked context, and challenges conventional framing with clarity and conviction.

Licht is also the founder of Leave Your Mark, a multimedia brand and consultancy advising businesses and individuals on brand strategy. An award-winning marketer, 2x bestselling author, and personal branding authority, her insights have been featured in Harvard Business Review, The Wall Street Journal, Fast Company, Inc., and Financial Times, among other leading publications. She was named one of Forbes’ “19 Top Global Personal Branding Experts,” one of “America’s Next Top Mentors” by The New York Times, and among Business Insider’s “Top 20 Most Innovative Career Coaches.”

With a distinguished career spanning more than two decades in fashion and media, Licht is credited as a social media pioneer and one of the first fashion influencers as the creator of the former anonymous phenomenon DKNY PR GIRL, which redefined brand storytelling in the digital age.

Her books include On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. (Union Square & Co., 2023), awarded Best Book of 2023 in Business: Marketing and Advertising by the American Book Fest; and Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. (Grand Central, 2015), a career playbook for ambitious professionals. She is also a contributing author to On Being Jewish Now, a USA Today bestseller (Zibby Books, 2024).

Her podcast, Leave Your Mark, has garnered more than 2 million downloads worldwide. Licht is a sought-after speaker on personal branding and Jewish advocacy and has appeared as an on-air expert on Good Morning America, The Today Show, E!, and Bloomberg.