SHAPE YOUR NARRATIVE BEFORE SOMEONE ELSE DOES…

Personal Branding Keynote for Entrepreneurs and C-Suite Executives:

Executive Brand Strategy: Crafting an Authentic Leadership Platform

For today's leaders, a strategically developed personal brand is no longer optional—it's a critical business asset. Through evidence-based frameworks and real-world case studies, Aliza Licht guides executives and entrepreneurs in developing powerful professional narratives that drive business objectives while maintaining authenticity and mitigating risk.

This executive-focused session addresses the complex intersection of personal brand development, thought leadership, and organizational stewardship. Participants gain practical strategies for building influential platforms that resonate with stakeholders, from customers to investors.

Strategic Framework:

  • Architecture for developing compelling leadership narratives that drive influence

  • Strategic alignment of personal and corporate brand initiatives for maximum impact

  • Digital presence optimization across key platforms to enhance industry authority

  • Risk management strategies for brand building in an evolving social landscape

  • Development of clear brand parameters and governance guidelines

  • Content strategy blueprint for meaningful stakeholder engagement

  • Enhancement of executive presence and credibility for critical business objectives

  • Navigation of gender-specific challenges in leadership positioning

This high-impact session equips leaders with actionable tools to build enduring personal brands that advance both individual and organizational success.

PERSONAL BRANDING 1:1 COACHING

Executive Workshops:

In this dynamic, hands-on workshop based on her award-winning book ON BRAND, Aliza Licht guides participants through a comprehensive personal brand evolution. Using a proprietary ON BRAND workbook, attendees engage in strategic exercises designed to build lasting equity in their professional identity.

Through Licht's signature "10 Commandments of Personal Branding" framework, participants develop actionable strategies for enhancing their professional presence and market value. This immersive experience combines strategic planning with practical implementation.

Workshop Components:

  • Strategic assessment of personal brand perception and positioning

  • Framework for navigating corporate and personal brand boundaries

  • Development of executive presence and credibility markers

  • Creation of distinctive professional narrative and value proposition

  • Methodology for overcoming institutional invisibility

  • Identification and activation of signature professional strengths

  • Strategic approach to thought leadership in digital spaces

  • Implementation of the 1:5 positioning ratio for maximum impact

  • Establishment of clear brand parameters and guidelines

  • Enhancement of executive presence and visual identity

  • Strategies for maintaining brand relevance and evolution

This transformative workshop empowers professionals to build and sustain influential personal brands that drive career advancement and leadership opportunities.