SHAPE YOUR NARRATIVE BEFORE SOMEONE ELSE DOES…

Personal Branding Keynote for Entrepreneurs and C-Suite Executives:

Entrepreneurs and executives are responsible for developing their personal brands, but many need help knowing where to begin and where to draw the line. Whether they want to share thought leadership, connect with customers and their community, or be recognized as leaders in their industry, executives need to be armed with marketing, communication, and digital strategies to make themselves stand out as leaders.

What's their platform? Do they need a podcast, newsletter, or book deal? Where do they need to show up to make the most impact? Where do their professional and personal lives intersect? How can they navigate building their brands safely and without risk?

In this talk, attendees will learn:

  • How to use storytelling to strengthen your professional presence and influence

  • The distinction between a company's brand and an individual's personal brand, along with the key areas where they intersect

  • How to leverage social media to enhance visibility and credibility in your field

  • How do they navigate their personal brands in real life and online, especially in the age of cancel culture?

  • How to establish their personal brand's guardrails

  • How to shape a narrative and content strategy that customers and employees can feel aligned with and believe in

  • Why executive presence, gravitas, optics, and overall credibility are critical within their organization and beyond- especially when courting investors or management

  • How to overcome obstacles that women executives often face in male-dominated spaces

PERSONAL BRANDING 1:1 COACHING

Executive Workshops:

Taking the lessons from her award-winning book, ON BRAND, this fun and empowering session leaves audiences inspired to build equity in their names, not just where they work. Using a custom ON BRAND workbook, Aliza will guide attendees through their own personal brand audit, positioning, and communication exercises that cover her 10 Commandments of Personal Branding and lessons throughout ON BRAND, including:

  • Aligning self-reflection with public perception.

  • Where their company's brand ends and their personal brand begins, and what those intersection points are.

  • Why a strong personal brand- executive presence, gravitas, optics, and overall credibility is critical within their organization and beyond- especially when courting investors or management.

  • How to shape their narrative and what they want to be known for.

  • How to avoid suffering from "Last Name Syndrome."

  • Identifying a professional superpower that goes beyond a skillset.

  • Leveraging social media for thought leadership.

  • The 1:5 ratio of positioning oneself.

  • Creating personal brand guardrails.

  • Channeling executive presence and visual identity.

  • Not letting their personal brand get "dusty" from longevity.

And more.