Two AWARD-WINNERS. One BEST-SELLING mentorship, one manual.

Leave Your Mark is the mentorship: seventeen years inside fashion’s most watched PR office, told straight, with the lessons attached. On Brand is the personal branding manual: how to decide what you stand for and make sure everyone else knows it. The New York Times called me a contender for “America’s Next Top Mentor.” Forbes put me among the top personal branding experts in the world. Both books came out of the same conviction, that your name is the only asset you carry from job to job.

Aliza Licht is the bestselling author of Leave Your Mark (Grand Central, 2015) and On Brand (Union Square & Co., 2023). Leave Your Mark draws on her seventeen years inside Donna Karan’s PR office and was named to Book Authority’s Top 100 Career Books of All Time. On Brand is a manual for building a personal brand and won Best Business Book in Marketing for 2023. The New York Times called her a contender for America’s Next Top Mentor, and Forbes put her among the top personal branding experts in the world.

Questions people ask

What books has Aliza Licht written? Two: Leave Your Mark (2015), a career mentorship built from seventeen years inside Donna Karan’s PR office, and On Brand (2023), a manual for building your own personal brand.

Which book should I read first? If you’re early in your career, start with Leave Your Mark. If you already know your work and need people to know it too, start with On Brand.

Has On Brand won any awards? Yes — Best Business Book in Marketing, 2023.

Is Leave Your Mark still relevant? Absolutely. It’s like The Devil Wears Prada meets career advice. It was named to Book Authority’s Top 100 Career Books of All Time, and the advice — how work, works and how to build a reputation early in your career — hasn’t changed.

Where can I buy them? Wherever books are sold — Amazon, Barnes & Noble, or your local bookstore.