In this motivating talk based on Aliza’s new book, ON BRAND, award-winning marketer and global career mentor Aliza Licht explains that now, more than ever, how you show up in person, over email, and on social media communicates your personal brand and can influence the opportunities presented to you or handed to someone else.
From entry-level assistants to senior executives and everyone in between, audiences will gain a crash course in establishing an effective personal brand at work and beyond. They will learn why shaping their narrative and providing value to those around them will yield the greatest success. Licht will leave the audience inspired to level up in their roles.
In this talk, attendees will learn:
The power of developing a strong personal brand within your company and how to analyze the state of yours
Effective exercises on how to uncover what you want to be known for and why consistency and repetition are the secrets to personal branding success
The elements of an effective Executive Presence, presentation, and communication
Tips on how to earn cross-functional social capital, especially in a hybrid work environment and as a remote worker
How to bridge the gap between what you think about yourself and how people perceive you
The Do’s and Don’ts of integrating your personal brand in the office
How to rebrand yourself within an existing role
How to use social media as a compliment to a corporate career as a mutual benefit to your company
Keynote: Establish Your Personal Brand at Work to Drive Success
Team Coaching Workshops that Drive Employee Engagement:
Taking the lessons from ON BRAND, Aliza loves mentoring teams to understand how they are being perceived at work. This fun and empowering session leaves employees inspired to level up. Invite her to a company offsite or team meeting to support your company’s learning & development offering. All talks are tailored to each company’s needs.
Aliza will guide your team through a personal brand audit, positioning, and communication exercises that cover her 10 Commandments of Personal Branding and lessons throughout ON BRAND, including:
Aligning self-reflection with public perception with a peer-to-peer survey
Identifying a professional superpower
Leveraging LinkedIn to create a halo effect for employees and the company
How to be an effective presenter online or in person
Persuasive communication and cross-functional collaboration
Earning internal social capital
A team ON BRAND workshop at Richemont’s corporate headquarters in New York City in advance of their employee year-end review process.
FAQ: If my people develop personal brands, won’t they leave?”
Simply put, no. In fact, Aliza’s clients have found that by developing personal brands within their companies, employees have become clearer on their purpose, their role, and how to level up. Company testimonials show that Aliza's talk motivates employees to perform at the highest level.
FAQ: How is this relevant for corporate employees?
Your personal brand shows up at work daily, but the million-dollar questions are: Does your self-reflection match public perception? Do you know how your colleagues or manager view you? Are you showing up in a way that's supporting your career goals at the organization?
In her talks, Aliza teaches that It's your job to shape that narrative. Other people will happily make up their own version of your story if you don't. Personal branding is for everyone because every person has some version of a personal brand. It starts with what makes you, you. The impression others have of you stems from how you tell your story and express your unique combination of personality, experience, and skills. It lies in both the spoken and unspoken and in your mannerisms, energy, and attitude, whether in person, online, in the media, or by word of mouth. It's your visual identity and the things you surround yourself with. It's what people think you do, who you are, and what you stand for.
FAQ: Why do people need to think about building personal brands right now?
In the hybrid and often virtual world we now work in, it’s easy to become invisible. People need to be able to convey who they are no matter what the medium. Gone are the days of hoping your credentials speak for themselves. Waiting around for someone to notice you’re good at what you do is not a strategy. We communicate nonstop in obvious and subtle ways, so getting your message right is paramount to success.
FAQ: What if you’re someone who isn’t on social media? Do you need to be?
Your personal brand doesn’t necessarily need to live online, but having a strategic digital presence will strengthen your position. That said, every professional person should at least be “findable” on LinkedIn and proudly represent their organization. ON BRAND shares many chapters of advice that have nothing to do with being online because every person should care about how they’re showing up in the real world. How you present yourself, build social capital, and exude executive presence is directly proportional to your success. True talent is delivering the message that you intend with refinement.