ON BRAND: Transform Your Professional Presence and Accelerate Your Career

Drawing from her latest bestseller, ON BRAND, award-winning marketer and global career mentor Aliza Licht delivers a compelling keynote on the critical intersection of personal brand and professional success for corporate employees. In today's hybrid workplace, every interaction—whether in person, via email, or across digital platforms—shapes your professional narrative and influences career-defining opportunities.

This dynamic session offers transformative strategies for professionals at all levels, from emerging talent to senior executives. Audiences gain practical frameworks for building an authentic, powerful presence that resonates throughout their organization and industry. Through real-world examples and interactive elements, Licht demonstrates how intentionally shaping your narrative and delivering consistent value creates unprecedented career opportunities.

Key Takeaways:

  • Strategic frameworks for developing and assessing your professional brand within your organization

  • Proven methodologies for identifying and consistently communicating your unique value proposition

  • Essential components of executive presence, including presentation skills and strategic communication

  • Techniques for building influential relationships and social capital in hybrid and remote environments

  • Strategies for aligning self-perception with external professional image

  • Best practices for integrating personal brand into corporate culture

  • Tactical approach to repositioning yourself within your current role

  • Framework for leveraging social media to advance both personal and organizational objectives

This high-impact session equips attendees with actionable tools to elevate their professional presence and accelerate their career trajectory.

Corporate Keynotes and Workshops

Corporate Team Workshop: Building Personal Brand Equity and Driving Employee Engagement

Aliza Licht delivers transformative workshops that empower teams to strategically enhance their professional presence. These interactive sessions, ideal for company offsites and team development initiatives, provide a comprehensive framework for personal brand development aligned with organizational objectives.

Through guided exercises and peer collaboration, participants engage with Licht's signature "10 Commandments of Personal Branding" methodology, emerging with actionable strategies to elevate their impact. Each workshop is customized to address your organization's specific goals and culture.

Workshop Components:

  • Comprehensive personal brand assessment through structured peer feedback

  • Strategic identification and activation of professional differentiators

  • LinkedIn optimization for individual and organizational brand amplification

  • Advanced presentation techniques for virtual and in-person environments

  • Framework for effective cross-functional communication and influence

  • Strategies for building valuable internal relationships and social capital

This immersive experience delivers lasting value as part of your organization's learning and development curriculum, equipping teams with the tools to enhance their professional presence and drive collective success.

A team ON BRAND workshop at Richemont’s corporate headquarters in New York City in advance of their employee year-end review process.

FAQ: If my people develop personal brands, won’t they leave?”
Simply put, no. In fact, Aliza’s clients have found that by developing personal brands within their companies, employees have become clearer on their purpose, their role, and how to level up. Company testimonials show that Aliza's talk motivates employees to perform at the highest level.

FAQ: How is this relevant for corporate employees?

Your personal brand shows up at work daily, but the million-dollar questions are: Does your self-reflection match public perception? Do you know how your colleagues or manager view you? Are you showing up in a way that's supporting your career goals at the organization? 

In her talks, Aliza teaches that It's your job to shape that narrative. Other people will happily make up their own version of your story if you don't. Personal branding is for everyone because every person has some version of a personal brand. It starts with what makes you, you. The impression others have of you stems from how you tell your story and express your unique combination of personality, experience, and skills. It lies in both the spoken and unspoken and in your mannerisms, energy, and attitude, whether in person, online, in the media, or by word of mouth. It's your visual identity and the things you surround yourself with. It's what people think you do, who you are, and what you stand for. 

FAQ: Why do people need to think about building personal brands right now?

In the hybrid and often virtual world we now work in, it’s easy to become invisible. People need to be able to convey who they are no matter what the medium. Gone are the days of hoping your credentials speak for themselves. Waiting around for someone to notice you’re good at what you do is not a strategy. We communicate nonstop in obvious and subtle ways, so getting your message right is paramount to success.

FAQ: What if you’re someone who isn’t on social media? Do you need to be?

Your personal brand doesn’t necessarily need to live online, but having a strategic digital presence will strengthen your position. That said, every professional person should at least be “findable” on LinkedIn and proudly represent their organization. ON BRAND shares many chapters of advice that have nothing to do with being online because every person should care about how they’re showing up in the real world. How you present yourself, build social capital, and exude executive presence is directly proportional to your success. True talent is delivering the message that you intend with refinement.