PERSONAL BRANDING

Want to ensure that your self-reflection aligns with public perception? Need to change the way you're perceived in real life or online? Want to level up? Launching a book or business? Work with Aliza on all aspects of your brand. With over two decades of experience as a marketer, Aliza can zoom in on the problem and offer fast ways to fix it. This is the perfect service for founders, authors, job candidates, or anyone who wants to change perception in real life or build an online presence.

Aliza Licht, Personal Branding Coach

SELECT INTRO REVIEWS

WAYS ALIZA CAN HELP YOU:

  • Trouble-shoot timely issues related to marketing, communications, or social media

  • Help you see yourself through a fresh and experienced lens

  • Get to the root of the problem, identify what you’re doing wrong, and provide quick fixes

  • Shape your narrative and teach you how to communicate it to the world on social media and in real life

  • Align your personal branding goals with your overall business and personal objectives

  • Consult on a personal brand audit and how you’re positioning yourself

  • Offer best practices on your social media content strategy

  • Provide feedback on your executive presence/presentation

  • Job interview prep and repositioning

  • For Authors: see below

Block time in 15, 30, or 60 minute increments. No ongoing commitment is necessary.

SELECT TESTIMONIALS:

“I recently had a 1:1 consult with Aliza, after attending her social media master class. Aliza is not only informative and professional, but she is also funny and personable. As someone who prides myself on spotting talent, I can confidently say that Aliza is the real deal. Her expertise will definitely level up your branding and guide you to “leave your mark.”

Stacy Ayash, Principal Designer, Stacy Ayash Designs 

“Signed up for a call with Aliza because I was looking for career transition insight and what I got was priceless. Her experience in life and coaching created multiple breakthroughs for me while providing support in my strengths. I got off the call with an elevated perspective and clear action steps to continue my growth. Thank you so much Aliza!”

Alexis Quiterio, Social Media Strategist - UGC Creator

“Aliza was incredibly helpful and thorough with her career advice. I explained my current situation having recently launched my own business and she immediately provided recommendations and next steps for me to take action on. If you are looking for a mentor or quick career advice, I highly recommend scheduling a call with Aliza!"

Amanda DioGuardi, Lifecycle Marketing Consultant

BOOK LAUNCH CONSULTING FOR AUTHORS:

Aliza offers comprehensive services to help authors launch and market their books effectively. As a two-time bestselling and award-winning author, combined with her expertise in brand strategy, marketing, communications, and social media, Aliza can guide you through every aspect of your book's journey—from pre-launch to post-release publicity. Here's how Aliza can help you make a significant impact:

  • Book Launch Strategy Support: Guidance on pre-launch activities, including essential must-dos, influencer engagement, and social media-focused promotions.

  • Social Media Strategy: Develop a cohesive social media content strategy to build buzz and connect with your target audience effectively.

  • Personal Brand Audit: Align your author brand with your overall goals to ensure consistent messaging and market positioning.

  • Public Relations Consulting: Crafting narratives that resonate with the media, collaborating with PR teams for coordinated book promotions.

  • Creative Campaigns: Ideate and manage unique, standout marketing initiatives like VIP book mailings and engaging content production.

  • Executive Presence and Presentation Feedback: Get personalized tips to elevate your presence during book events and media appearances.

With her extensive experience in the fashion and media industries and as an author herself, Aliza's insights and tailored consulting can help you achieve a successful book launch while ensuring your story leaves a lasting mark.

SELECT WORK

DREAM BIG AND WIN’s Book Launch Strategy- #2 on The Wall Street Journal Bestseller List

Consulted on all aspects of Liz Elting’s book launch, including:

  • VIP book mailing: creative ideation and strategy, project management, vendor selection, branding and visual identity consultation

  • Website redesign and UX

  • Public Relations and Social Media strategy consulting working in collaboration with outside teams

  • Preorder tactics and best practices

  • Select content capture and social media production